Importance of website navigation is paramount. Get the best one

Navigation has a key role to play when it comes to customer engagement and also leading them till they turn to be your real customers.

When users visit your website they will feel confident only when the navigation of your website is super easy. They should be able to visit the page they are looking for without any help.  But having an attractive design for your website surely doesn’t necessarily guarantee the use of good navigation. It is only when you have an expert web developer, who has vast marketing knowledge, can help you in the creation of good website with easy navigation. Esolz Technologies, the leading web development company offering high-end web development services, will explain to you the various possible ways how you can improve the navigation of your website, helping your e-commerce business to blossom.

Let’s Discuss:

• Maintain Consistency- When there remains a consistency in the position of the navigation it becomes easier for the users to search for the information they are looking for. Otherwise, visitors might lose interest on your website and leave without knowing their answer.

• Categorize the elements systematically- It is important to make multiple headings and subheadings for making it easier for visitors to guess under which section they can actually get the information they are looking for. Otherwise, it becomes a complete mess and users have got no time to reading everything unless the matter is quite important.

• Offer clickable links- Once a user finds the topic under any particular category it is important to provide the links so that that can get detailed information on their topic of interest.

• Put Navigational Titles- It is important to put title to each of the navigational links. This will help visitors to understand the kind of information they can expect. Again misleading text might confuse them and as a result, they get easily annoyed finally bidding goodbye to your website.

• Provide an Alt Tag for clickable images- Visuals can explain a lot of things but still, it is important to provide the alternate title and descriptions for each of the images you use on your website, especially for the clickable link to make your audience understand the correct meaning of it.

• Check functionality of search feature- Search boxes are quite important for visitors who are looking for any particular product or information and are not interested in finding it manually by viewing all the available navigations. If that particular product or service is not available on your website don’t forget to come up with other options nearly similar to what the user is looking for. This helps in optimizing the sale of products.

• Visit the website of your competitors- There are companies who are selling products quite similar to what you are actually doing. When you go through their websites, you can get an idea regarding the performance of their websites and compare it with yours to understand the areas you need to improve.

• Ask testers to test the overall functioning- Finally, it is important to look at your website from the viewpoint of your expected customers and test the functionality of the website accordingly. This will help to change the necessary elements without impacting the overall functionality of your website.

Once you focus on all the above criteria you can expect to have easy navigation for your users. This will also help you in gaining the confidence of the users who are looking forward to trying out your products. And, of course, for any kind of help, we are here. Being the leader in this arena we offer exclusive web design services that too at an affordable rate. Just give us a call to try out our web development services. Our experienced professionals are there to answer all your queries happily.

Things to be considered while designing Mobile app

Development of Mobile app plays a crucial role in the success of any online business. Learn the areas to focus on successfully developing mobile apps.

According to a survey 80% users spends nearly three hours a day on their mobile phones, mostly accessing different websites and apps for making online purchases. A well- designed, user-friendly website is enough to mark your online presence and boosting brand credibility but if you always want to stay active on your user’s mobile phone then going for an app is the best option for you. It will not only bring you more closely towards your potential customers but also earn more profit for your business. So the importance of a mobile app is unparalleled. But designing a good app is equally important otherwise it can never bring success to your business. Know from Esolz Technologies Pvt. Ltd, the best web design Company in Kolkata, How you can create a successful mobile app.

As soon as users download your app their expectation level increases. They expect easy to use app, minimum loading time, and lightweight consuming less memory along with attractive design.

Designing a mobile app is not an easy task. Your app will be successful only when you consider the below-mentioned facts-

Stop confusing users- Sometimes putting too much of information at a single go might confuse your users. So always provide minimum information with maximum output. Just allow them to explore everything one by one. This way your users will get delighted while using your app.

Get rid of unnecessary elements – Putting too many elements makes the interface messy. So one must avoid creating clutter by eliminating unnecessary images, buttons, icon and keeping the design of the interface simple yet attractive.

Reduce user’s effort- Try to keep everything as simple as possible so that user doesn’t have to put extra effort in locating things or putting details. Such things sometimes change their mind and they become reluctant to purchase things further. In some cases, you can make use of their default information instead of asking the same information repeatedly.

Create subtasks- If your apps require users to perform too many actions then it’s better to divide the entire task into smaller subtasks. This breaks down any complexities related to e-commerce app and users find it easier to follow the entire steps to complete the entire process.

Predict users’ needs- Look for the things that users might find helpful. Provide screenshots, specific information and search boxes than can help them to start operating the apps.

Maintain consistency- There has to be a consistency in the overall design of the app. Consistency eliminates any kind of confusion in the mind of users. Consistency in mobile apps includes- functional consistency- all the elements should work in the same pattern, visual consistency- the display buttons, fonts, labels should be similar on all the pages and external consistency- External design for all the products has to be similar.

Make interactive interface- interactive interface always has a tendency of attracting users and convince them to try or buy your products and services. So it is always recommended to create interactive interface.

Back button must be functional- In case user wants to check back the page they have visited to make any corrections or take a second glance make sure the back button allows them to do so. If they have to go back to the home page and start everything from the beginning then they get annoyed very easily and chances are there that they refrain themselves from making further purchases.

Give error message- Users might make mistakes while using your app. So it is important to give the error message in case they make any mistakes like - forgot to enter any important details, entering information on the wrong place or using incorrect IDs or passwords.

So you need to take care of too many things at the same time. Designing an app is quite a tough job and you need an experienced professional who can guide you during the development phase. You can contact Esolz Technologies Pvt. Ltd. We are the leading web design company, also providing amazing mobile apps development services. Call up your team or visit our website for more information.