Social Media Marketing norms that are no more in trend!

Social media plays a vital role when you consider marketing your brand online. But gradually emerging technologies has impacted customer’s behavioural pattern, pressurizing companies to come out with new innovative ways for boosting customer engagement.

Social media is indeed one of the most effective tools of digital marketing, which is why more and more companies are leveraging its power to come into the limelight. Initial days, when social media platforms started gaining popularities, many guidelines were silently created for boosting customer engagement. Although some rules are still followed, again many among them are not in trend and are eliminated by progressive companies for better customer engagement. What are those? Know from the search engine Experts of the top web development company, Esolz Technologies.

Never get engaged with your contenders

Yes, earlier there was a norm of not getting engaged with contenders for blooming business. But Apple’s cool interaction with Microsoft has changed the entire scenario. The present norms say the more you interact with your customers the better visibility your business gains. Also, a healthy relationship with your competitors encourages healthy competition which ultimately brings a smile on your customer’s face.

Maintain a consistent voice

Communication improves customer engagement. So, there was a notion that to maintain a consistent voice while communicating with customers. But gradually, even this notion is running out of trend. When you have to speak the same thing repeatedly to rebuild your brand identity it’s time to experiment with different tones to retain a customer’s interest in your brand.

Include short catchy lines

Earlier research said shorter content had a deeper impact. This is the reason why the majority of brands chose bite-sized content with the fear of losing potential customers. Presently marketers are coming out with long content too. There is no harm in creating shorter content but if longer content is pellucid and can perfectly frame your business there is no harm in using it.

Post frequently

Another silent the guideline was posting content frequently for improving brand awareness. Posting content for improving brand awareness is necessary but frequent posting has a tendency of galling potential customers for which sometimes they even feel the urge of exiting from the group where they were added.

Time to wrap up

A specific set of norms cannot help business in building brand identity. Sometimes, it is necessary to come out of the nutshell and think differently to allure your customers. Apart from a top-quality website, excellent customer support and reminiscent content can help business in establishing its brand. Get help from the search engine experts of top Web Design Company, Esolz Technologies, to unfurl your online business.

How dynamic content can boost up your e-commerce business?

If you want to give a user-friendly experience to your website visitors, engage them for some time so that they can take purchase decision intuitively, always go for dynamic content.

The way you present your online content plays a crucial role in the success of your online business. Although during preliminary internet days, static content gained too much popularity but recently dynamic content has taken over the platform. Check out from the best web design company, Esolz Technologies Pvt. Ltd, the reasons for engaging dynamic content for your website.

Unless you throw content that can arouse the curiosity level of your potential customers, it is quite difficult to improve the sales of your online business. Entailing dynamic content can help you to escape such an undesirable situation.

But get a clear the idea of what dynamic content all about?

Dynamic content is the content that can be changed automatically depending upon the user’s preferences. The content that is displayed for new visitors is different than what existing visitor will view. As a result, you can expect different users to view different content on the same webpage.

Before showing content to specific users it generally analyzes user’s specifications other characteristics, typically based on their signals. It generally uses website cookies and another tracking method to check the whereabouts of users online. When users visit websites only relevant content are displayed to them, based on that pre-defined notion. This is the reason why users find it to be engaging and can easily take an intuitive decision.

However, you can dynamic content can never be presented with static content which is typically written on HTML webpage. It is generally controlled by CMS (content management system) or PHP.

Now let’s discuss how it can benefit your online business?

There are several benefits to investing in dynamic content. You can not only earn more money through lead generation but also get the following benefits-

• Get a clear understanding of your customers
• Monitor content based on data
• It is mobile –friendly
• Gives personalized experience
• Improves conversion rate

To wrap up

Present days every entrepreneur prefer to have dynamic content for their websites. It not only engage users for a long time but also encourage them to revisit your site again and again.

Do you need a website to hijack potential users towards your website or engaging content to attract potential customers? Want to hire the best Web Development Company? Why not contact Esolz Technologies Pvt. Ltd? Being the best web design company we offer excellent services that can bring admiration to your website.

Know your criteria first before choosing effective web design services

There might be several web development companies offering excellent web design services but unless you are sure about the services you need, you must not invest.

A website undoubtedly helps in improving the business process. In today’s world if a business doesn’t own a website it becomes difficult to win the confidence of their potential users. So, ideally, you need a website and for that, you need to hire a web development company who offers amazing web design services. Before you make the final decision you must consider certain facts.

Below are the certain facts to be kept in mind while choosing the right web development company for their effective web development services.

• What is your goal?
• Who are your clients?
• Who are your competitors?
• How much do you want to invest?
• What kind of website do you want?
• What facilities do you expect?

Let me throw some light on the above points-

What is your goal?

Just like your business and your products are unique, your goal also might not match with that of your competitors. You might feel like going for offline selling and consider a website only to promote your brand or you might want your website to sell your products and services. The decision is completely yours. So, set your goal first.

Who are your clients?

Once you have got a clear idea about your company’s goal you must find out your potential clients and their expectations. Of course, every client is different and so is their expectation but once you get a clear indication about the expectation of the majority of your clients you can easily make the best decision.

Who are your competitors?

Yes, you are right! Your products are unique. But still, there are companies offering similar products. So if you want to divert the attention of target users from their website to yours, you need to figure out the areas which according to your customers are unique. There is no harm in visiting your competitor’s profile.

How much do you want to invest for a website?

This point is very interesting and crucial at the same time. As the budget is an issue for most of the small scale and medium scale business. As a result, they look for designers who offer websites at much cheaper prices. Remember, you can expect a website at low cost but the quality of the website might not be how you expect it to be. Unless you get a superior quality website that can reach more target audience and earn more profit than what you invest, your purpose will remain unsolved. So, better fix a budget and invest in the best web Development Company.

What kind of the website do you want?

Once you know your goal, your customers and your competitors you can easily plan the website you actually need for your business and convey the same to your website designer. It becomes easy for the designer as well to present you with a website meeting all your expectations.

What facilities do you expect?

Even if you have received a top-notch quality website you still need excellent web design services to make your website visible and drive more traffic towards your website. So, apart from a website, you must ask for complete web design services from the website design company to climb the pillar of success.

To conclude

Hopefully, you have got clear answers to all the questions that should come in your mind before hiring a web development company. Are you looking for it? Why not give a call to us at Esolz Technologies Pvt. Ltd. We will be happy to answer all your queries related to website design services.

Importance of website navigation is paramount. Get the best one

Navigation has a key role to play when it comes to customer engagement and also leading them till they turn to be your real customers.

When users visit your website they will feel confident only when the navigation of your website is super easy. They should be able to visit the page they are looking for without any help.  But having an attractive design for your website surely doesn’t necessarily guarantee the use of good navigation. It is only when you have an expert web developer, who has vast marketing knowledge, can help you in the creation of good website with easy navigation. Esolz Technologies, the leading web development company offering high-end web development services, will explain to you the various possible ways how you can improve the navigation of your website, helping your e-commerce business to blossom.

Let’s Discuss:

• Maintain Consistency- When there remains a consistency in the position of the navigation it becomes easier for the users to search for the information they are looking for. Otherwise, visitors might lose interest on your website and leave without knowing their answer.

• Categorize the elements systematically- It is important to make multiple headings and subheadings for making it easier for visitors to guess under which section they can actually get the information they are looking for. Otherwise, it becomes a complete mess and users have got no time to reading everything unless the matter is quite important.

• Offer clickable links- Once a user finds the topic under any particular category it is important to provide the links so that that can get detailed information on their topic of interest.

• Put Navigational Titles- It is important to put title to each of the navigational links. This will help visitors to understand the kind of information they can expect. Again misleading text might confuse them and as a result, they get easily annoyed finally bidding goodbye to your website.

• Provide an Alt Tag for clickable images- Visuals can explain a lot of things but still, it is important to provide the alternate title and descriptions for each of the images you use on your website, especially for the clickable link to make your audience understand the correct meaning of it.

• Check functionality of search feature- Search boxes are quite important for visitors who are looking for any particular product or information and are not interested in finding it manually by viewing all the available navigations. If that particular product or service is not available on your website don’t forget to come up with other options nearly similar to what the user is looking for. This helps in optimizing the sale of products.

• Visit the website of your competitors- There are companies who are selling products quite similar to what you are actually doing. When you go through their websites, you can get an idea regarding the performance of their websites and compare it with yours to understand the areas you need to improve.

• Ask testers to test the overall functioning- Finally, it is important to look at your website from the viewpoint of your expected customers and test the functionality of the website accordingly. This will help to change the necessary elements without impacting the overall functionality of your website.

Once you focus on all the above criteria you can expect to have easy navigation for your users. This will also help you in gaining the confidence of the users who are looking forward to trying out your products. And, of course, for any kind of help, we are here. Being the leader in this arena we offer exclusive web design services that too at an affordable rate. Just give us a call to try out our web development services. Our experienced professionals are there to answer all your queries happily.

Things to be considered while designing Mobile app

Development of Mobile app plays a crucial role in the success of any online business. Learn the areas to focus on successfully developing mobile apps.

According to a survey 80% users spends nearly three hours a day on their mobile phones, mostly accessing different websites and apps for making online purchases. A well- designed, user-friendly website is enough to mark your online presence and boosting brand credibility but if you always want to stay active on your user’s mobile phone then going for an app is the best option for you. It will not only bring you more closely towards your potential customers but also earn more profit for your business. So the importance of a mobile app is unparalleled. But designing a good app is equally important otherwise it can never bring success to your business. Know from Esolz Technologies Pvt. Ltd, the best web design Company in Kolkata, How you can create a successful mobile app.

As soon as users download your app their expectation level increases. They expect easy to use app, minimum loading time, and lightweight consuming less memory along with attractive design.

Designing a mobile app is not an easy task. Your app will be successful only when you consider the below-mentioned facts-

Stop confusing users- Sometimes putting too much of information at a single go might confuse your users. So always provide minimum information with maximum output. Just allow them to explore everything one by one. This way your users will get delighted while using your app.

Get rid of unnecessary elements – Putting too many elements makes the interface messy. So one must avoid creating clutter by eliminating unnecessary images, buttons, icon and keeping the design of the interface simple yet attractive.

Reduce user’s effort- Try to keep everything as simple as possible so that user doesn’t have to put extra effort in locating things or putting details. Such things sometimes change their mind and they become reluctant to purchase things further. In some cases, you can make use of their default information instead of asking the same information repeatedly.

Create subtasks- If your apps require users to perform too many actions then it’s better to divide the entire task into smaller subtasks. This breaks down any complexities related to e-commerce app and users find it easier to follow the entire steps to complete the entire process.

Predict users’ needs- Look for the things that users might find helpful. Provide screenshots, specific information and search boxes than can help them to start operating the apps.

Maintain consistency- There has to be a consistency in the overall design of the app. Consistency eliminates any kind of confusion in the mind of users. Consistency in mobile apps includes- functional consistency- all the elements should work in the same pattern, visual consistency- the display buttons, fonts, labels should be similar on all the pages and external consistency- External design for all the products has to be similar.

Make interactive interface- interactive interface always has a tendency of attracting users and convince them to try or buy your products and services. So it is always recommended to create interactive interface.

Back button must be functional- In case user wants to check back the page they have visited to make any corrections or take a second glance make sure the back button allows them to do so. If they have to go back to the home page and start everything from the beginning then they get annoyed very easily and chances are there that they refrain themselves from making further purchases.

Give error message- Users might make mistakes while using your app. So it is important to give the error message in case they make any mistakes like - forgot to enter any important details, entering information on the wrong place or using incorrect IDs or passwords.

So you need to take care of too many things at the same time. Designing an app is quite a tough job and you need an experienced professional who can guide you during the development phase. You can contact Esolz Technologies Pvt. Ltd. We are the leading web design company, also providing amazing mobile apps development services. Call up your team or visit our website for more information.

How logo impacts the growth of your business?

Many people underrate the value of a logo. Also, there are people who use the logo but are not aware of how the logo works like a magic wand and can improve the sale of their products and services. Know from Esolz Technologies Pvt Ltd, the best web design company, how a perfect logo can take your business to a new height.

Just like your business needs a unique website to attract millions of users globally, it needs a good logo as well to symbolize its brand. A logo should not be mistaken as a mere piece of art rather it has a great impact on the entire business process. Following are the advantages of having a good logo-

Transmit your brand message- The easiest way to communicate your brand message with your potential customers is through the logo of your company. It is the logo that attracts the attention of the audience at the very first glance and business broadcasts their ideas and values to them.

Helps to identify product- It is the logo of your brand that helps the audience to differentiate you from your competitors. Just by looking at the icon on the package of the product your audience can take the purchase decision. So, all you need to stand out of the crowd is a distinct logo.

Create brand awareness- On being introduced to a customer for the first time, it is the logo that creates a lasting impression in their mind. And the very next time they try your products, a bond establishes between you and your customers. In order to influence your customers, you need the perfect icon.

Proof of your social existence- Whenever the user visits any particular website and finds the name of your company along with the icon they feel more confident about your social existence. This too influences them to try your products or avail your services.

Helps business to maintain its status- When you start a new business due to budget issue you might carry your work process without any logo. But as you gradually establish it, to remain in the mind of your target audience you need a logo. A logo helps a business to maintain its status.

However, designing a perfect logo is not an easy task. Since a logo is the reflection of your brand, it has to be designed keeping in mind the message you want to spread among your audiences. Color, shape, typography everything of the visual matters. Also, the too simple or too much-complicated design will always fail to communicate the right emotion or ideas. So, it is always advisable to go for a professional designer. They are the one who can do it after doing thorough research work on your business and the message you want to convey.

Are you looking for a professional logo designer? Why not contact Esolz Technologies Pvt Ltd? They are the best web design company offering logo design services as well. For more details get in touch with them today itself.

Why having a website is more advantageous for your online business?

Are you looking forward to setting up your e-commerce business? Initially, the idea of having a website might seem to be quite expensive, especially when you can take advantage of social media platforms for your start-ups. Marketing your products and services via social media platforms like Facebook, Twitter, Instagram and LinkedIn will cost you nothing whereas you need to hire the Best website Development Company if you want to have a premium quality website. Still, I would recommend you to have a website for your online business. The reasons I will tell you why-

The idea of selling products and services via the company’s website is very much different than selling them via other social media platforms.

As you start considering selling your products via any third-party platform you have to abide by the rules and regulations deployed by them. Although you can sell use their platform for free and need no technical expertise to operate them and help you to reach millions of users globally still, it is a big no for me.

Once you decide on having a website of your own, you need to purchase a domain name, find out a web hosting company, hire the best Website Development Company and avail their web designing services and finally get the best SEO friendly website. This is quite a lengthy process but still, I would prefer to go for this platform.

Showcasing your products and services on your own store is always a better idea than uploading those on other’s platform. As you set up your own business on social media platform your business will be controlled by those platforms. Also, it never guarantees you to sell your products and services on those platforms forever. By imposing new rules and restrictions they can restrict you from selling your products online anytime and it will have an adverse effect on your business. The worst part is that you cannot raise your voice against it.

Whereas, having own website will guarantee your total control on it. Other than improving the brand credibility website will help you to generate more revenue for your business.

You can always benefit by using social media as your marketing tools and influence your target audience to visit your website. Again it is only through your own website you can establish a direct relationship with your target audience and offer them services tailoring to their needs.

Whether you choose a social media platform or own a website, your sole purpose is to expand your business by reaching new customers globally, retaining the existing ones. But we all should run our business on our own ethics. This is the reason why I support the idea of having own website for running an online business. The budget might be an issue. But there are good companies offering excellent web designing services at a very affordable rate. If you are looking for the best website development company in Kolkata, get in touch with Esolz Technologies Pvt Ltd today itself.