How logo impacts the growth of your business?

Many people underrate the value of a logo. Also, there are people who use the logo but are not aware of how the logo works like a magic wand and can improve the sale of their products and services. Know from Esolz Technologies Pvt Ltd, the best web design company, how a perfect logo can take your business to a new height.

Just like your business needs a unique website to attract millions of users globally, it needs a good logo as well to symbolize its brand. A logo should not be mistaken as a mere piece of art rather it has a great impact on the entire business process. Following are the advantages of having a good logo-

Transmit your brand message- The easiest way to communicate your brand message with your potential customers is through the logo of your company. It is the logo that attracts the attention of the audience at the very first glance and business broadcasts their ideas and values to them.

Helps to identify product- It is the logo of your brand that helps the audience to differentiate you from your competitors. Just by looking at the icon on the package of the product your audience can take the purchase decision. So, all you need to stand out of the crowd is a distinct logo.

Create brand awareness- On being introduced to a customer for the first time, it is the logo that creates a lasting impression in their mind. And the very next time they try your products, a bond establishes between you and your customers. In order to influence your customers, you need the perfect icon.

Proof of your social existence- Whenever the user visits any particular website and finds the name of your company along with the icon they feel more confident about your social existence. This too influences them to try your products or avail your services.

Helps business to maintain its status- When you start a new business due to budget issue you might carry your work process without any logo. But as you gradually establish it, to remain in the mind of your target audience you need a logo. A logo helps a business to maintain its status.

However, designing a perfect logo is not an easy task. Since a logo is the reflection of your brand, it has to be designed keeping in mind the message you want to spread among your audiences. Color, shape, typography everything of the visual matters. Also, the too simple or too much-complicated design will always fail to communicate the right emotion or ideas. So, it is always advisable to go for a professional designer. They are the one who can do it after doing thorough research work on your business and the message you want to convey.

Are you looking for a professional logo designer? Why not contact Esolz Technologies Pvt Ltd? They are the best web design company offering logo design services as well. For more details get in touch with them today itself.

Why having a website is more advantageous for your online business?

Are you looking forward to setting up your e-commerce business? Initially, the idea of having a website might seem to be quite expensive, especially when you can take advantage of social media platforms for your start-ups. Marketing your products and services via social media platforms like Facebook, Twitter, Instagram and LinkedIn will cost you nothing whereas you need to hire the Best website Development Company if you want to have a premium quality website. Still, I would recommend you to have a website for your online business. The reasons I will tell you why-

The idea of selling products and services via the company’s website is very much different than selling them via other social media platforms.

As you start considering selling your products via any third-party platform you have to abide by the rules and regulations deployed by them. Although you can sell use their platform for free and need no technical expertise to operate them and help you to reach millions of users globally still, it is a big no for me.

Once you decide on having a website of your own, you need to purchase a domain name, find out a web hosting company, hire the best Website Development Company and avail their web designing services and finally get the best SEO friendly website. This is quite a lengthy process but still, I would prefer to go for this platform.

Showcasing your products and services on your own store is always a better idea than uploading those on other’s platform. As you set up your own business on social media platform your business will be controlled by those platforms. Also, it never guarantees you to sell your products and services on those platforms forever. By imposing new rules and restrictions they can restrict you from selling your products online anytime and it will have an adverse effect on your business. The worst part is that you cannot raise your voice against it.

Whereas, having own website will guarantee your total control on it. Other than improving the brand credibility website will help you to generate more revenue for your business.

You can always benefit by using social media as your marketing tools and influence your target audience to visit your website. Again it is only through your own website you can establish a direct relationship with your target audience and offer them services tailoring to their needs.

Whether you choose a social media platform or own a website, your sole purpose is to expand your business by reaching new customers globally, retaining the existing ones. But we all should run our business on our own ethics. This is the reason why I support the idea of having own website for running an online business. The budget might be an issue. But there are good companies offering excellent web designing services at a very affordable rate. If you are looking for the best website development company in Kolkata, get in touch with Esolz Technologies Pvt Ltd today itself.