Know your criteria first before choosing effective web design services

There might be several web development companies offering excellent web design services but unless you are sure about the services you need, you must not invest.

A website undoubtedly helps in improving the business process. In today’s world if a business doesn’t own a website it becomes difficult to win the confidence of their potential users. So, ideally, you need a website and for that, you need to hire a web development company who offers amazing web design services. Before you make the final decision you must consider certain facts.

Below are the certain facts to be kept in mind while choosing the right web development company for their effective web development services.

• What is your goal?
• Who are your clients?
• Who are your competitors?
• How much do you want to invest?
• What kind of website do you want?
• What facilities do you expect?

Let me throw some light on the above points-

What is your goal?

Just like your business and your products are unique, your goal also might not match with that of your competitors. You might feel like going for offline selling and consider a website only to promote your brand or you might want your website to sell your products and services. The decision is completely yours. So, set your goal first.

Who are your clients?

Once you have got a clear idea about your company’s goal you must find out your potential clients and their expectations. Of course, every client is different and so is their expectation but once you get a clear indication about the expectation of the majority of your clients you can easily make the best decision.

Who are your competitors?

Yes, you are right! Your products are unique. But still, there are companies offering similar products. So if you want to divert the attention of target users from their website to yours, you need to figure out the areas which according to your customers are unique. There is no harm in visiting your competitor’s profile.

How much do you want to invest for a website?

This point is very interesting and crucial at the same time. As the budget is an issue for most of the small scale and medium scale business. As a result, they look for designers who offer websites at much cheaper prices. Remember, you can expect a website at low cost but the quality of the website might not be how you expect it to be. Unless you get a superior quality website that can reach more target audience and earn more profit than what you invest, your purpose will remain unsolved. So, better fix a budget and invest in the best web Development Company.

What kind of the website do you want?

Once you know your goal, your customers and your competitors you can easily plan the website you actually need for your business and convey the same to your website designer. It becomes easy for the designer as well to present you with a website meeting all your expectations.

What facilities do you expect?

Even if you have received a top-notch quality website you still need excellent web design services to make your website visible and drive more traffic towards your website. So, apart from a website, you must ask for complete web design services from the website design company to climb the pillar of success.

To conclude

Hopefully, you have got clear answers to all the questions that should come in your mind before hiring a web development company. Are you looking for it? Why not give a call to us at Esolz Technologies Pvt. Ltd. We will be happy to answer all your queries related to website design services.

Importance of website navigation is paramount. Get the best one

Navigation has a key role to play when it comes to customer engagement and also leading them till they turn to be your real customers.

When users visit your website they will feel confident only when the navigation of your website is super easy. They should be able to visit the page they are looking for without any help.  But having an attractive design for your website surely doesn’t necessarily guarantee the use of good navigation. It is only when you have an expert web developer, who has vast marketing knowledge, can help you in the creation of good website with easy navigation. Esolz Technologies, the leading web development company offering high-end web development services, will explain to you the various possible ways how you can improve the navigation of your website, helping your e-commerce business to blossom.

Let’s Discuss:

• Maintain Consistency- When there remains a consistency in the position of the navigation it becomes easier for the users to search for the information they are looking for. Otherwise, visitors might lose interest on your website and leave without knowing their answer.

• Categorize the elements systematically- It is important to make multiple headings and subheadings for making it easier for visitors to guess under which section they can actually get the information they are looking for. Otherwise, it becomes a complete mess and users have got no time to reading everything unless the matter is quite important.

• Offer clickable links- Once a user finds the topic under any particular category it is important to provide the links so that that can get detailed information on their topic of interest.

• Put Navigational Titles- It is important to put title to each of the navigational links. This will help visitors to understand the kind of information they can expect. Again misleading text might confuse them and as a result, they get easily annoyed finally bidding goodbye to your website.

• Provide an Alt Tag for clickable images- Visuals can explain a lot of things but still, it is important to provide the alternate title and descriptions for each of the images you use on your website, especially for the clickable link to make your audience understand the correct meaning of it.

• Check functionality of search feature- Search boxes are quite important for visitors who are looking for any particular product or information and are not interested in finding it manually by viewing all the available navigations. If that particular product or service is not available on your website don’t forget to come up with other options nearly similar to what the user is looking for. This helps in optimizing the sale of products.

• Visit the website of your competitors- There are companies who are selling products quite similar to what you are actually doing. When you go through their websites, you can get an idea regarding the performance of their websites and compare it with yours to understand the areas you need to improve.

• Ask testers to test the overall functioning- Finally, it is important to look at your website from the viewpoint of your expected customers and test the functionality of the website accordingly. This will help to change the necessary elements without impacting the overall functionality of your website.

Once you focus on all the above criteria you can expect to have easy navigation for your users. This will also help you in gaining the confidence of the users who are looking forward to trying out your products. And, of course, for any kind of help, we are here. Being the leader in this arena we offer exclusive web design services that too at an affordable rate. Just give us a call to try out our web development services. Our experienced professionals are there to answer all your queries happily.

Why having a website is more advantageous for your online business?

Are you looking forward to setting up your e-commerce business? Initially, the idea of having a website might seem to be quite expensive, especially when you can take advantage of social media platforms for your start-ups. Marketing your products and services via social media platforms like Facebook, Twitter, Instagram and LinkedIn will cost you nothing whereas you need to hire the Best website Development Company if you want to have a premium quality website. Still, I would recommend you to have a website for your online business. The reasons I will tell you why-

The idea of selling products and services via the company’s website is very much different than selling them via other social media platforms.

As you start considering selling your products via any third-party platform you have to abide by the rules and regulations deployed by them. Although you can sell use their platform for free and need no technical expertise to operate them and help you to reach millions of users globally still, it is a big no for me.

Once you decide on having a website of your own, you need to purchase a domain name, find out a web hosting company, hire the best Website Development Company and avail their web designing services and finally get the best SEO friendly website. This is quite a lengthy process but still, I would prefer to go for this platform.

Showcasing your products and services on your own store is always a better idea than uploading those on other’s platform. As you set up your own business on social media platform your business will be controlled by those platforms. Also, it never guarantees you to sell your products and services on those platforms forever. By imposing new rules and restrictions they can restrict you from selling your products online anytime and it will have an adverse effect on your business. The worst part is that you cannot raise your voice against it.

Whereas, having own website will guarantee your total control on it. Other than improving the brand credibility website will help you to generate more revenue for your business.

You can always benefit by using social media as your marketing tools and influence your target audience to visit your website. Again it is only through your own website you can establish a direct relationship with your target audience and offer them services tailoring to their needs.

Whether you choose a social media platform or own a website, your sole purpose is to expand your business by reaching new customers globally, retaining the existing ones. But we all should run our business on our own ethics. This is the reason why I support the idea of having own website for running an online business. The budget might be an issue. But there are good companies offering excellent web designing services at a very affordable rate. If you are looking for the best website development company in Kolkata, get in touch with Esolz Technologies Pvt Ltd today itself.

 

Not Just any, Always Go for the Top Website Development Company

Website is considered to be a great marketing tool for business of any kind from small to big companies, who wish to run have their online presence and run the business successfully. In this 21^st century, this industry is considered to be one of the fastest-growing industries.

Almost every industry is looking for their online presence to reach millions of new customers in a very short time the prices of creating websites has also decreased eventually. But this is not the solution for running a successful business online.

If you want your business to grow rapidly then you must ensure the following things-

• Your website is visible on popular search engines
• More customers are driving into your website
• It creates a remarkable impact in the mind of your potential customers
• The content of the website Influence them to try your products and services
• Boost up the sale of your products
• Take customer’s feedback regularly
• Give support to the customers 24*7

Thus, it is highly important to have a superior-quality, user-friendly website for your brand which will not only retain your existing customers but also will generate new customers for your business.

Now the question that arrives, how are you going to select the Top Website Development Company?

Well, selecting the best is a very tedious job since every Web Development Company claims to be so. You must look for the company who has several years of experience in this field. In that case, you don’t need to explain them anything. Using their year’s long experience they can easily understand your business requirement and help your business to thrive exponentially.

 

Apart from this, you must look for the companies who provide end-to-end support during the entire development process and even after that for maintaining the final output. Any web designing company can build a website for you but not all provide this kind of support.

Moreover, your business needs a mobile app too to give a user-friendly experience to your customers. This is why you must select the company who can build a mobile app as well.

Why don’t you contact Esolz Technologies Pvt Ltd? They have more than 15 years of experience in this field and their highly talented team members provide top web design services in Kolkata. Don’t just follow the words go by heart and try their amazing services and take your e-commerce business to a new altitude.

For a trendy website opt for the best web design company

Trends are the only constant in the hands of technology. New innovations, path-breaking inventions, and the emergence of umpteen number of ideas have completely transformed us and increased our adaptation quality. Every sector of science has reached the peak of success for the relentless struggle of the inventors and we, on the other hand, are striving hard to upgrade and keep our pace with the speed of change. The domain of web designing and development is no different as on any given day change can be witnessed if the website is designed by the best web design company than by any naive designer. Designing is not constricted to the imagination only it is way beyond that as a designer needs to understand the psychology of the people while designing a website while keeping par with the latest style and features. Visitors can take a maximum of 0.05 seconds to form a decision over the website so creating a design without knowing them is not a child's play so it is beyond imagination and art. It is a good blend of art and technology. Moreover, today's trend is tomorrow's history because change is fast and inevitable.

Serifs on Screen

We all had the tendency of following the age-old rule that serifs are for the print whereas the sans serifs are for the screen. But trends are about to stir up the stagnant notion and convention. Due to the clear readability of the sans, the best web design company prefers to apply more of the bold serifs like call-outs and headers in the website for making it appealing for the viewers.

Color Palettes

Color is always an important part of designing as it cultivates the ultimate mood, intensifies a brand and helps to guide the users via the interface by forming visual landmarks. But the new year trends have some daring ideas like prioritizing black-and-white for creating an impression. It is high time now to watch the world with vibrant colors, this time it should be something exceptional and eye-captivating on missing colors. With the touch of white, textures, sizes and shapes get to clearer whereas black is assertive and strong. The blend of these two brings an attention-stealing look for the design. Moreover, minimalist designs are new favourites of the viewers of this era and the best web design company.

Micro-interaction

Whenever we take any sort of action, the website or app responses to that action which is called micro-interaction. On refreshing a web page if you find any notification or new feed then that happens because of the micro-interaction. Or on any social media when an icon indicates the number of messages that is also micro-interaction. Now, this is an old and conventional feature. What's new in 2019? in 2019, web pages will be developed by the help of the best web development company with many interactive incarnations, hover effect, chimes, animations and many more. These will attract more numbers of the audience to the website because it makes the website smart and modern.

Thumb-friendly Navigation

Due to the domination of mobile devices over desktops, the designs are mostly thumb-friendly these days. After the emergence of the book of Josh Clark, the designers are creating designs on how the majority of the users hold their mobile phones. With more progression of the time, these sorts of designs are coming to the market where the designs are based on the thumb access for navigation or other functionality.

Prioritize Video Contents More

A video has the potential to diversify the page and it is convenient for those visitors who do not have much time to scan through or go through a long text entirely. Even Google also prioritizes video content web pages as their standard pages for ranking. After this, the best web design company creates websites which can have a lot of video contents for the convenience and better search functionality of the visitors.

A Quick Wrap-up

One of the best and 'never go old' trends is designing a website in an elegant yet minimalist way. Apart from all the latest technicality of a website, while designing a website, it has to be attractive outwardly for making a quick impression. Nothing can suppress the dominance of minimalism in design, even in 2019 and onward. Animations, glitches, black-and-white and fade-in effects will definitely help to engage more people and give the web pages its required freedom to convey its content more precisely.

Eye-opening facts of the website design company in India

The pivotal question comes to the way of building the reputation of an enterprise is how will you generate traffic? Today, the strategies are changing rapidly and the enterprises find their solution in the website design and development as it has the potential to bring a lot of people under one roof at a time. Now, what exactly makes web design so great that it can easily engage traffic and increase the rate of conversion? The answer can be truly found with the help of the Website design company in India as the experts understand the requirements truly and serve the purpose perfectly.

No matter, what you are aiming at as it can be a marketing site or can be an internal website application, the websites of different enterprises have various organizational requirements that most of the web design does not acquire. UI is always important to strive after but this should not outweigh the complex reviews of the entire UX that has its own impact in the bottom line of the company like the performance, branding, navigation or analytic.

The following points convey the importance of the web design with some statistic results so that it can awake people from the notion that a good coat of new paint for a web design can't fix your traffic issues and increase the conversion rates.

• Every buck you spend has the power to bring double in return.
• More than 70% of the websites fall on the face because it is not capable of providing users with the best experience that they deserve in the final results.
• The enterprises avail the services of the Website design company in India because more than 15% of IT projects are thrown and programmers spend 50% of their time on redoing the project work because of the wrong implementation of measurements, testing and goals upfront. This wasted time can be prevented with professional help.
• The 10% of the bucks for the design and development has the potential to improve the rate of conversion approximately by 83%.

Significance of Web Design By Professional Company

1.Conversion-Eccentric Web Design

Optimization, in order to improve the conversion rate, is like determining everything that you want your customers to perform next. There are certain ways to guide customers in different ways for their preferred action:

• Directional Cues: The professional designers use different icons, bright colors or animations to grab the attention of the visitors. 
• F-Pattern and Z-Pattern: The common tendency of readers to scan the content more than reading it so the designers design everything either in an F-pattern or in a Z-pattern. 
• Fewer Choices: The jam study shows that congestion of too many choices often misleads or confuse people so the designers only prefer to put the relevant and important choices to highlight a few options.

2.Synchronization of Business Goals and UX

At the time for pursuing a better conversion lead, a question arises that what an enterprise should do to bring synchronization between business goals and UX. Often, business priorities and UX comes to conflict but reme3mber good web design and in fact for branding intriguing logo design by a Logo design company in India are the pillars of a successful business. Undeniably, websites are valuable business tools but poor UX brings everything to an end as it fixes the performances of the visitors in a certain way which is a loophole. For instance, some of the websites make the users create their account. This has a negative impact on the visitors and they abandon the website when they intend to purchase only once. So in order to provide better user experience, the professional designers remove the option of creating an account at the end of the process. It keeps the back of both parties: the buyer; the seller.

3.Engagement and Testing Tools

If your notion of the website design is constructed, in the front-end experience only, then perhaps you need to check the importance of different testing tools. It is essential to have an exact and constant way of measuring the engagement of any site to ensure that one has the data that is required for actionable insights and one can put them in action to improve conversion.

There are various engagement tools to measure everything like social media engagement, push notifications, etc. the designers prefer A/B testing to discover better for the client. So these tools are important for a website.

Tips to Become the Best website design company

Over 226,850 web designers are competing in the US to stand out a chance whereas some of them can really make their position but how is that possible for even one person to beat the rivals of this large number? The web design and development agencies are facing a stark competition throughout the world and globally the count is mounting up to a huge sum. Competition could not suppress the demand so your business will do good if your business takes the unconventional path of success. Being unconventional means being unique and innovative. Thousands of web design agencies and designers are vying for your clients but in a sea of competition, you have to be clever and tricky enough to outsmart the competitors and to become the Best website design company in the competitive market. Everyone is trying to be the best but few of them can really achieve what they want but what is that special factor to keep yourself anchored in the sea of competition. Following these tips will help to prosper soon with the burden of competition.

Service Beyond Mere Designing:

It is well-known to everyone that a web design company can't do anything else than web design. Partially it is definitely true then what is the other part that is making a difference? Without a distinguishable approach, it is a wrong desire to reach the rank one. Highlight your determining, outstanding factors in front of the visitors will definitely keep you some steps ahead. Let them understand the list of things you can do for them like -

1. Solving their problems after clear communication.

2. Meeting all the business objectives give a positive impact on your visitors.

3. Improvement in the credibility of the website.

4. Amelioration in the user experience as they are the pivotal parts to boost the profit.

5. Help them to increase their traffic and grow a better number of audiences.

6. Help them to keep their sites safe and secure.

There are certain things which are not restricted only to the website design because clients need much more than that. They need to find you knowledgeable, reliable so you can easily fulfill their goals.

Implementation of the Referral Program:

By now, it is clear that the referral marketing method is excessively lucrative. According to a study by Nielsen, almost 92% of the global customers build their trust and value on the recommendations of the family or friends or relatives over the hundreds of the advertising. That is why a referrer helps to market about your company as the Best web development company so people can rely on them and can rush to your company. It is better if you offer them some flat rate or fee based on the amount of profit or total sales. As a chunk of growth, today many companies rely on referral partnerships.

Treat People Wisely:

To drive profitability, prove your company as a stellar design company. It is not an easy task to build a reputation as consistent good work is required and for the great work requires the amazing teamwork. The basic strategy of a well-oiled design company to create a cycle which will feed itself and help to bring revenues. No matter whether you are established or a start-up, the principles are the same. If you do not value or treat people properly then it will be hard to balance the profit. That is the main rule to become the Best website design company.

The Merits of hiring a Website design company in India

How will you let people know about your presence on the internet? People on the internet have no scarcity of websites to find their solutions. Then what will be your way to drag them to your website only? Today, everyone is having a website so, having a website only is not the sole way to drag maximum people as the website should be developed a proper way to impress the people by fulfilling their requirements. With the assistance of the Website design company in India, a website can be built in such a way that people will discard your competitors for the sake of your service or product. A website needs to build under certain considerations so a basic designing of a website for your business is not capable of dragging the attention of the potential customers. By incorporating SEO tactics and continuously feeding it with the righteous elements, a website is able to rank to the first top five and that is the only way to drag the attention of the people.

What is the importance of a website to design by professionals?

Digital marketing is pervading the globe by leaps and bounce to own the recognition of each respective brand. Everyone is fighting to establish their own business in this competitive world so the entire matter is becoming complicated as initially, people are unable to spill the beans of achieving success. There are umpteen factors that help to lead a successful online marketing and presence. There are numerous ways to view your website as well. Before, proceeding to any further, the first thing one should focus on to achieve goals is the basic element to make the brand visible to a large number of people is: a well-designed website by a Website design company in India. The design of a website has the capability of making or breaking a business that you are trying to establish in this hugely competitive market. To lead better business, sales, and revenues, the first thing one needs is the impressive user experience tools and user interface. So, forget to count on professional web design is a first step to deteriorate the condition of business before owning a brand recognition.

Factors to consider for web design

The skeptical mentality at the time of investing in the designing services can lead to a huge loss in marketing by wrecking the visits of the audiences. In order to assure that your investment functions in accordance with the advantages you are gaining, one must opt for the Web design service provider in India to reach the peak level f success. The following points are the keynotes to strive after for best result on investments:

• Navigation: How will you help to guide your visitors easily to reach their required place? With the help of web designers, it will be easier for your visitors to reach their required places without any trouble. A website is comprised of many pages and a surfer finds it difficult to get what they want. It has a negative impact on visitors. With well-developed website design, the navigation issues can be fixed properly and the surfers can explore the pages effortlessly. By fixing the simple navigation, a website can double its traffic footprints.
•  Visual and Content Elements: On creating a positive and aesthetic impression, appearance always plays a pivotal role in making the visitors regular on your website. The selection of fonts and typographic details is the crucial factors to consider at the time of designing to impress the visitors. The visual impression sets the decision to some extent. Bombastic words in the contents, flamboyant graphics in the website designs are the giant turn-offs for the visitors. With minimalist designs, they can easily relate and they also co-operate with your website. The clutter pages are very depressing to read out, the visitors start to abandon the page because of that. Best to streamline, any content is to keep a balance with the design.
• Engagement: The layout of the web pages should be attractive to engage people more with the website. There is an immense necessity of aesthetically design a website and then adding its technicality because a visitor generally demands both of it. The Website design company in India will help to satisfy the eyes of the visitors and at the same time, it will fill the cause of visiting by fulfilling the requirements.

Contact Esolz – the best web development company in the USA

Do you want to foray into the world of online business, tap into legions of customers the world across, carve a niche for your brand and make a lot of money doing so? Perhaps, you should count on a reputable web and digital marketing hub anywhere in the United States for achieving the goal. Only a reputable web solution provider can help you amp up your online presence, albeit with a sense of responsibility thrown in. But in order to stay abreast of the curve, one has to pass through a rigorous process of strategizing his/her business growth. And, the best people who can aid this process is the skilled and highly proficient web experts in town. In fact, these experts can constantly guide you through the nuances of online business and help you manoeuvre in the right direction with ease. Owing to the tremendous popularity of online marketing services, today the entire United States is brimming with a number of web and digital marketing solution providers. Among a number of web solution providers claiming to fame, Esolz Technologies Private Limited deserves much kudos undoubtedly. Being the best web development company in the USA, Esolz has designed as well as developed stunning websites for legions of blossoming business hubs all across the world. If you are looking to provide your brand with the desired thrust, you must count on the skilled team members of Esolz without squandering any more time. But before you take the leap, look into this below-mentioned excerpt and grab some essential info regarding Esolz –

Esolz – meet the most reputed web solution providers:-

In today’s world, people turn to Google for the smallest of requisites. A single search query can generate an array of innumerable websites. Hence, if you want your online business hubs to be known to more people, owning the best web marketing tools can be the best way. It could be even more beneficial for the budding business hubs looking to maximize their worldwide popularity. Not only can the top-notch web solutions create a strong impression on the consumers, but can also increase the number of people involving in the venture. Being the best web design company in the USA, Esolz Technologies Private Limited always ensures to offer the customers a large spectrum of web solutions like website design, web development, mobile app development, logo design, search engine optimization, brand identity design, and the likes.

Unless you want your online business to get invisible or unnoticed, you should consider building a proper website from the best web development company in the United States. A website can serve as an identity for any business. It can be the gateway to all the information your customers might be seeking about your company. Here you can promote your products and services and even allow customers to directly procure them. If your website is good enough, the visitors will at least get a positive impression of your company and might even become customers. Besides a compelling website, you require a mobile app as well to reach out to your intended mobile audiences all over the globe. Also, for the purpose of creating a strong brand identity of your business, you need to promote it with a brilliant logo. A beautiful logo has the power to make or even break your brand. With Esolz, you can obtain the premium mobile app development and logo design services at the best price points.

So, if you want to see your brand doing well amidst today's competitive era, let the customized and cost-effective web solutions of Esolz be your alley.

Happy reading!