Social Media Marketing norms that are no more in trend!

Social media plays a vital role when you consider marketing your brand online. But gradually emerging technologies has impacted customer’s behavioural pattern, pressurizing companies to come out with new innovative ways for boosting customer engagement.

Social media is indeed one of the most effective tools of digital marketing, which is why more and more companies are leveraging its power to come into the limelight. Initial days, when social media platforms started gaining popularities, many guidelines were silently created for boosting customer engagement. Although some rules are still followed, again many among them are not in trend and are eliminated by progressive companies for better customer engagement. What are those? Know from the search engine Experts of the top web development company, Esolz Technologies.

Never get engaged with your contenders

Yes, earlier there was a norm of not getting engaged with contenders for blooming business. But Apple’s cool interaction with Microsoft has changed the entire scenario. The present norms say the more you interact with your customers the better visibility your business gains. Also, a healthy relationship with your competitors encourages healthy competition which ultimately brings a smile on your customer’s face.

Maintain a consistent voice

Communication improves customer engagement. So, there was a notion that to maintain a consistent voice while communicating with customers. But gradually, even this notion is running out of trend. When you have to speak the same thing repeatedly to rebuild your brand identity it’s time to experiment with different tones to retain a customer’s interest in your brand.

Include short catchy lines

Earlier research said shorter content had a deeper impact. This is the reason why the majority of brands chose bite-sized content with the fear of losing potential customers. Presently marketers are coming out with long content too. There is no harm in creating shorter content but if longer content is pellucid and can perfectly frame your business there is no harm in using it.

Post frequently

Another silent the guideline was posting content frequently for improving brand awareness. Posting content for improving brand awareness is necessary but frequent posting has a tendency of galling potential customers for which sometimes they even feel the urge of exiting from the group where they were added.

Time to wrap up

A specific set of norms cannot help business in building brand identity. Sometimes, it is necessary to come out of the nutshell and think differently to allure your customers. Apart from a top-quality website, excellent customer support and reminiscent content can help business in establishing its brand. Get help from the search engine experts of top Web Design Company, Esolz Technologies, to unfurl your online business.

How dynamic content can boost up your e-commerce business?

If you want to give a user-friendly experience to your website visitors, engage them for some time so that they can take purchase decision intuitively, always go for dynamic content.

The way you present your online content plays a crucial role in the success of your online business. Although during preliminary internet days, static content gained too much popularity but recently dynamic content has taken over the platform. Check out from the best web design company, Esolz Technologies Pvt. Ltd, the reasons for engaging dynamic content for your website.

Unless you throw content that can arouse the curiosity level of your potential customers, it is quite difficult to improve the sales of your online business. Entailing dynamic content can help you to escape such an undesirable situation.

But get a clear the idea of what dynamic content all about?

Dynamic content is the content that can be changed automatically depending upon the user’s preferences. The content that is displayed for new visitors is different than what existing visitor will view. As a result, you can expect different users to view different content on the same webpage.

Before showing content to specific users it generally analyzes user’s specifications other characteristics, typically based on their signals. It generally uses website cookies and another tracking method to check the whereabouts of users online. When users visit websites only relevant content are displayed to them, based on that pre-defined notion. This is the reason why users find it to be engaging and can easily take an intuitive decision.

However, you can dynamic content can never be presented with static content which is typically written on HTML webpage. It is generally controlled by CMS (content management system) or PHP.

Now let’s discuss how it can benefit your online business?

There are several benefits to investing in dynamic content. You can not only earn more money through lead generation but also get the following benefits-

• Get a clear understanding of your customers
• Monitor content based on data
• It is mobile –friendly
• Gives personalized experience
• Improves conversion rate

To wrap up

Present days every entrepreneur prefer to have dynamic content for their websites. It not only engage users for a long time but also encourage them to revisit your site again and again.

Do you need a website to hijack potential users towards your website or engaging content to attract potential customers? Want to hire the best Web Development Company? Why not contact Esolz Technologies Pvt. Ltd? Being the best web design company we offer excellent services that can bring admiration to your website.

Know your criteria first before choosing effective web design services

There might be several web development companies offering excellent web design services but unless you are sure about the services you need, you must not invest.

A website undoubtedly helps in improving the business process. In today’s world if a business doesn’t own a website it becomes difficult to win the confidence of their potential users. So, ideally, you need a website and for that, you need to hire a web development company who offers amazing web design services. Before you make the final decision you must consider certain facts.

Below are the certain facts to be kept in mind while choosing the right web development company for their effective web development services.

• What is your goal?
• Who are your clients?
• Who are your competitors?
• How much do you want to invest?
• What kind of website do you want?
• What facilities do you expect?

Let me throw some light on the above points-

What is your goal?

Just like your business and your products are unique, your goal also might not match with that of your competitors. You might feel like going for offline selling and consider a website only to promote your brand or you might want your website to sell your products and services. The decision is completely yours. So, set your goal first.

Who are your clients?

Once you have got a clear idea about your company’s goal you must find out your potential clients and their expectations. Of course, every client is different and so is their expectation but once you get a clear indication about the expectation of the majority of your clients you can easily make the best decision.

Who are your competitors?

Yes, you are right! Your products are unique. But still, there are companies offering similar products. So if you want to divert the attention of target users from their website to yours, you need to figure out the areas which according to your customers are unique. There is no harm in visiting your competitor’s profile.

How much do you want to invest for a website?

This point is very interesting and crucial at the same time. As the budget is an issue for most of the small scale and medium scale business. As a result, they look for designers who offer websites at much cheaper prices. Remember, you can expect a website at low cost but the quality of the website might not be how you expect it to be. Unless you get a superior quality website that can reach more target audience and earn more profit than what you invest, your purpose will remain unsolved. So, better fix a budget and invest in the best web Development Company.

What kind of the website do you want?

Once you know your goal, your customers and your competitors you can easily plan the website you actually need for your business and convey the same to your website designer. It becomes easy for the designer as well to present you with a website meeting all your expectations.

What facilities do you expect?

Even if you have received a top-notch quality website you still need excellent web design services to make your website visible and drive more traffic towards your website. So, apart from a website, you must ask for complete web design services from the website design company to climb the pillar of success.

To conclude

Hopefully, you have got clear answers to all the questions that should come in your mind before hiring a web development company. Are you looking for it? Why not give a call to us at Esolz Technologies Pvt. Ltd. We will be happy to answer all your queries related to website design services.

Importance of website navigation is paramount. Get the best one

Navigation has a key role to play when it comes to customer engagement and also leading them till they turn to be your real customers.

When users visit your website they will feel confident only when the navigation of your website is super easy. They should be able to visit the page they are looking for without any help.  But having an attractive design for your website surely doesn’t necessarily guarantee the use of good navigation. It is only when you have an expert web developer, who has vast marketing knowledge, can help you in the creation of good website with easy navigation. Esolz Technologies, the leading web development company offering high-end web development services, will explain to you the various possible ways how you can improve the navigation of your website, helping your e-commerce business to blossom.

Let’s Discuss:

• Maintain Consistency- When there remains a consistency in the position of the navigation it becomes easier for the users to search for the information they are looking for. Otherwise, visitors might lose interest on your website and leave without knowing their answer.

• Categorize the elements systematically- It is important to make multiple headings and subheadings for making it easier for visitors to guess under which section they can actually get the information they are looking for. Otherwise, it becomes a complete mess and users have got no time to reading everything unless the matter is quite important.

• Offer clickable links- Once a user finds the topic under any particular category it is important to provide the links so that that can get detailed information on their topic of interest.

• Put Navigational Titles- It is important to put title to each of the navigational links. This will help visitors to understand the kind of information they can expect. Again misleading text might confuse them and as a result, they get easily annoyed finally bidding goodbye to your website.

• Provide an Alt Tag for clickable images- Visuals can explain a lot of things but still, it is important to provide the alternate title and descriptions for each of the images you use on your website, especially for the clickable link to make your audience understand the correct meaning of it.

• Check functionality of search feature- Search boxes are quite important for visitors who are looking for any particular product or information and are not interested in finding it manually by viewing all the available navigations. If that particular product or service is not available on your website don’t forget to come up with other options nearly similar to what the user is looking for. This helps in optimizing the sale of products.

• Visit the website of your competitors- There are companies who are selling products quite similar to what you are actually doing. When you go through their websites, you can get an idea regarding the performance of their websites and compare it with yours to understand the areas you need to improve.

• Ask testers to test the overall functioning- Finally, it is important to look at your website from the viewpoint of your expected customers and test the functionality of the website accordingly. This will help to change the necessary elements without impacting the overall functionality of your website.

Once you focus on all the above criteria you can expect to have easy navigation for your users. This will also help you in gaining the confidence of the users who are looking forward to trying out your products. And, of course, for any kind of help, we are here. Being the leader in this arena we offer exclusive web design services that too at an affordable rate. Just give us a call to try out our web development services. Our experienced professionals are there to answer all your queries happily.

Things to be considered while designing Mobile app

Development of Mobile app plays a crucial role in the success of any online business. Learn the areas to focus on successfully developing mobile apps.

According to a survey 80% users spends nearly three hours a day on their mobile phones, mostly accessing different websites and apps for making online purchases. A well- designed, user-friendly website is enough to mark your online presence and boosting brand credibility but if you always want to stay active on your user’s mobile phone then going for an app is the best option for you. It will not only bring you more closely towards your potential customers but also earn more profit for your business. So the importance of a mobile app is unparalleled. But designing a good app is equally important otherwise it can never bring success to your business. Know from Esolz Technologies Pvt. Ltd, the best web design Company in Kolkata, How you can create a successful mobile app.

As soon as users download your app their expectation level increases. They expect easy to use app, minimum loading time, and lightweight consuming less memory along with attractive design.

Designing a mobile app is not an easy task. Your app will be successful only when you consider the below-mentioned facts-

Stop confusing users- Sometimes putting too much of information at a single go might confuse your users. So always provide minimum information with maximum output. Just allow them to explore everything one by one. This way your users will get delighted while using your app.

Get rid of unnecessary elements – Putting too many elements makes the interface messy. So one must avoid creating clutter by eliminating unnecessary images, buttons, icon and keeping the design of the interface simple yet attractive.

Reduce user’s effort- Try to keep everything as simple as possible so that user doesn’t have to put extra effort in locating things or putting details. Such things sometimes change their mind and they become reluctant to purchase things further. In some cases, you can make use of their default information instead of asking the same information repeatedly.

Create subtasks- If your apps require users to perform too many actions then it’s better to divide the entire task into smaller subtasks. This breaks down any complexities related to e-commerce app and users find it easier to follow the entire steps to complete the entire process.

Predict users’ needs- Look for the things that users might find helpful. Provide screenshots, specific information and search boxes than can help them to start operating the apps.

Maintain consistency- There has to be a consistency in the overall design of the app. Consistency eliminates any kind of confusion in the mind of users. Consistency in mobile apps includes- functional consistency- all the elements should work in the same pattern, visual consistency- the display buttons, fonts, labels should be similar on all the pages and external consistency- External design for all the products has to be similar.

Make interactive interface- interactive interface always has a tendency of attracting users and convince them to try or buy your products and services. So it is always recommended to create interactive interface.

Back button must be functional- In case user wants to check back the page they have visited to make any corrections or take a second glance make sure the back button allows them to do so. If they have to go back to the home page and start everything from the beginning then they get annoyed very easily and chances are there that they refrain themselves from making further purchases.

Give error message- Users might make mistakes while using your app. So it is important to give the error message in case they make any mistakes like - forgot to enter any important details, entering information on the wrong place or using incorrect IDs or passwords.

So you need to take care of too many things at the same time. Designing an app is quite a tough job and you need an experienced professional who can guide you during the development phase. You can contact Esolz Technologies Pvt. Ltd. We are the leading web design company, also providing amazing mobile apps development services. Call up your team or visit our website for more information.

How logo impacts the growth of your business?

Many people underrate the value of a logo. Also, there are people who use the logo but are not aware of how the logo works like a magic wand and can improve the sale of their products and services. Know from Esolz Technologies Pvt Ltd, the best web design company, how a perfect logo can take your business to a new height.

Just like your business needs a unique website to attract millions of users globally, it needs a good logo as well to symbolize its brand. A logo should not be mistaken as a mere piece of art rather it has a great impact on the entire business process. Following are the advantages of having a good logo-

Transmit your brand message- The easiest way to communicate your brand message with your potential customers is through the logo of your company. It is the logo that attracts the attention of the audience at the very first glance and business broadcasts their ideas and values to them.

Helps to identify product- It is the logo of your brand that helps the audience to differentiate you from your competitors. Just by looking at the icon on the package of the product your audience can take the purchase decision. So, all you need to stand out of the crowd is a distinct logo.

Create brand awareness- On being introduced to a customer for the first time, it is the logo that creates a lasting impression in their mind. And the very next time they try your products, a bond establishes between you and your customers. In order to influence your customers, you need the perfect icon.

Proof of your social existence- Whenever the user visits any particular website and finds the name of your company along with the icon they feel more confident about your social existence. This too influences them to try your products or avail your services.

Helps business to maintain its status- When you start a new business due to budget issue you might carry your work process without any logo. But as you gradually establish it, to remain in the mind of your target audience you need a logo. A logo helps a business to maintain its status.

However, designing a perfect logo is not an easy task. Since a logo is the reflection of your brand, it has to be designed keeping in mind the message you want to spread among your audiences. Color, shape, typography everything of the visual matters. Also, the too simple or too much-complicated design will always fail to communicate the right emotion or ideas. So, it is always advisable to go for a professional designer. They are the one who can do it after doing thorough research work on your business and the message you want to convey.

Are you looking for a professional logo designer? Why not contact Esolz Technologies Pvt Ltd? They are the best web design company offering logo design services as well. For more details get in touch with them today itself.

Why having a website is more advantageous for your online business?

Are you looking forward to setting up your e-commerce business? Initially, the idea of having a website might seem to be quite expensive, especially when you can take advantage of social media platforms for your start-ups. Marketing your products and services via social media platforms like Facebook, Twitter, Instagram and LinkedIn will cost you nothing whereas you need to hire the Best website Development Company if you want to have a premium quality website. Still, I would recommend you to have a website for your online business. The reasons I will tell you why-

The idea of selling products and services via the company’s website is very much different than selling them via other social media platforms.

As you start considering selling your products via any third-party platform you have to abide by the rules and regulations deployed by them. Although you can sell use their platform for free and need no technical expertise to operate them and help you to reach millions of users globally still, it is a big no for me.

Once you decide on having a website of your own, you need to purchase a domain name, find out a web hosting company, hire the best Website Development Company and avail their web designing services and finally get the best SEO friendly website. This is quite a lengthy process but still, I would prefer to go for this platform.

Showcasing your products and services on your own store is always a better idea than uploading those on other’s platform. As you set up your own business on social media platform your business will be controlled by those platforms. Also, it never guarantees you to sell your products and services on those platforms forever. By imposing new rules and restrictions they can restrict you from selling your products online anytime and it will have an adverse effect on your business. The worst part is that you cannot raise your voice against it.

Whereas, having own website will guarantee your total control on it. Other than improving the brand credibility website will help you to generate more revenue for your business.

You can always benefit by using social media as your marketing tools and influence your target audience to visit your website. Again it is only through your own website you can establish a direct relationship with your target audience and offer them services tailoring to their needs.

Whether you choose a social media platform or own a website, your sole purpose is to expand your business by reaching new customers globally, retaining the existing ones. But we all should run our business on our own ethics. This is the reason why I support the idea of having own website for running an online business. The budget might be an issue. But there are good companies offering excellent web designing services at a very affordable rate. If you are looking for the best website development company in Kolkata, get in touch with Esolz Technologies Pvt Ltd today itself.

 

You shouldn’t underrate the importance of Web Development Company

Almost every organization in today’s world prefers to have a website of their own. Some prefer to run a business via social media platforms but again after a certain point of time they get paralyzed and unable to achieve their desired goal. Among those who own a website, not all are successful. This is mainly because of their unprofessional website design which fails in reaching their target audience. If you want to inflate your online business you must take the assistance of the Best Web Development Company.

Explore the reasons why?

A well-structured website is always beneficial for the success of any kind of business. It has the capability of generating fast leads and effectively turn them to your customers. The service provided by a Web Development Company is quite a challenging task as it includes- planning, designing, developing, content creation, SEO and many more. The professionals working in these companies are highly creative and their vivid ideas help clients to take their business to the next level.

Whenever you involve the best Web Development Company for the creation of your amazing website, you can expect to get a customized website that will perfectly comply your business needs and at the same time get a mobile app to expand your business by boosting the sale of your products.

In the modern world, people mostly prefer to access the internet through their smartphones and therefore responsive website design approach has become the need of the hour for businesses of all kinds. This will ensure that your business website can be viewed by any user using any device.

 But only the knowledge of good designs can never guarantee the development of a successful website. You need a developer and SEO experts too, and it is their joint efforts that will help you get the top quality website and attain your business goals.

Hopefully, now you can understand how essential it is to connect with a Web Development Company. Esolz Technologies Pvt Ltd, is a top website design Company, providing high-quality website at a very affordable price. Get in touch with them today itself and secure your online presence by making a strong brand identity.

Not Just any, Always Go for the Top Website Development Company

Website is considered to be a great marketing tool for business of any kind from small to big companies, who wish to run have their online presence and run the business successfully. In this 21^st century, this industry is considered to be one of the fastest-growing industries.

Almost every industry is looking for their online presence to reach millions of new customers in a very short time the prices of creating websites has also decreased eventually. But this is not the solution for running a successful business online.

If you want your business to grow rapidly then you must ensure the following things-

• Your website is visible on popular search engines
• More customers are driving into your website
• It creates a remarkable impact in the mind of your potential customers
• The content of the website Influence them to try your products and services
• Boost up the sale of your products
• Take customer’s feedback regularly
• Give support to the customers 24*7

Thus, it is highly important to have a superior-quality, user-friendly website for your brand which will not only retain your existing customers but also will generate new customers for your business.

Now the question that arrives, how are you going to select the Top Website Development Company?

Well, selecting the best is a very tedious job since every Web Development Company claims to be so. You must look for the company who has several years of experience in this field. In that case, you don’t need to explain them anything. Using their year’s long experience they can easily understand your business requirement and help your business to thrive exponentially.

 

Apart from this, you must look for the companies who provide end-to-end support during the entire development process and even after that for maintaining the final output. Any web designing company can build a website for you but not all provide this kind of support.

Moreover, your business needs a mobile app too to give a user-friendly experience to your customers. This is why you must select the company who can build a mobile app as well.

Why don’t you contact Esolz Technologies Pvt Ltd? They have more than 15 years of experience in this field and their highly talented team members provide top web design services in Kolkata. Don’t just follow the words go by heart and try their amazing services and take your e-commerce business to a new altitude.

Your search for the best web development company ends here

Before I start my discussion, firstly let me remind you that no business is successful overnight. Several challenges and hurdles come your way and you need years-long experience to achieve your business goal.

Apart from chasing your dream, all you need to focus is on the business strategies which constantly changes with the trends. With the advancement in the technological arena and easy availability of internet buyers have changed and so is their demand.

Building an online platform is the easiest way to reach your customers but still, it cannot solve the entire problem your business will be facing online. One thing you must remember that your competitors are also holding their own online platform and your website must include a certain unique feature to retain customers on your webpage for longer time period bypassing your competitors.

So, what do you need exactly? If you want to overcome all the hindrances you are facing currently or will be facing in the future, your priority must be to get a supreme quality website. Getting a website designed by anybody is quite an easy task but to get the best website for your online business you need the best web development company.

The best web development company will be able to assist you throughout. Their experienced professionals’ works conjointly to develop the best-tailored website meeting your business requirements.

You can always get in touch with Esolz technologies Pvt Limited which is the best web design company from Kolkata. Though established in Kolkata, we have clients worldwide. Our expertise in this field is over 15 years. We value our clients, understand their needs and work accordingly, to provide them with the best web solution. For any queries, feel free to contact us and we will be happy to guide you and support you on this journey of yours.

For a trendy website opt for the best web design company

Trends are the only constant in the hands of technology. New innovations, path-breaking inventions, and the emergence of umpteen number of ideas have completely transformed us and increased our adaptation quality. Every sector of science has reached the peak of success for the relentless struggle of the inventors and we, on the other hand, are striving hard to upgrade and keep our pace with the speed of change. The domain of web designing and development is no different as on any given day change can be witnessed if the website is designed by the best web design company than by any naive designer. Designing is not constricted to the imagination only it is way beyond that as a designer needs to understand the psychology of the people while designing a website while keeping par with the latest style and features. Visitors can take a maximum of 0.05 seconds to form a decision over the website so creating a design without knowing them is not a child's play so it is beyond imagination and art. It is a good blend of art and technology. Moreover, today's trend is tomorrow's history because change is fast and inevitable.

Serifs on Screen

We all had the tendency of following the age-old rule that serifs are for the print whereas the sans serifs are for the screen. But trends are about to stir up the stagnant notion and convention. Due to the clear readability of the sans, the best web design company prefers to apply more of the bold serifs like call-outs and headers in the website for making it appealing for the viewers.

Color Palettes

Color is always an important part of designing as it cultivates the ultimate mood, intensifies a brand and helps to guide the users via the interface by forming visual landmarks. But the new year trends have some daring ideas like prioritizing black-and-white for creating an impression. It is high time now to watch the world with vibrant colors, this time it should be something exceptional and eye-captivating on missing colors. With the touch of white, textures, sizes and shapes get to clearer whereas black is assertive and strong. The blend of these two brings an attention-stealing look for the design. Moreover, minimalist designs are new favourites of the viewers of this era and the best web design company.

Micro-interaction

Whenever we take any sort of action, the website or app responses to that action which is called micro-interaction. On refreshing a web page if you find any notification or new feed then that happens because of the micro-interaction. Or on any social media when an icon indicates the number of messages that is also micro-interaction. Now, this is an old and conventional feature. What's new in 2019? in 2019, web pages will be developed by the help of the best web development company with many interactive incarnations, hover effect, chimes, animations and many more. These will attract more numbers of the audience to the website because it makes the website smart and modern.

Thumb-friendly Navigation

Due to the domination of mobile devices over desktops, the designs are mostly thumb-friendly these days. After the emergence of the book of Josh Clark, the designers are creating designs on how the majority of the users hold their mobile phones. With more progression of the time, these sorts of designs are coming to the market where the designs are based on the thumb access for navigation or other functionality.

Prioritize Video Contents More

A video has the potential to diversify the page and it is convenient for those visitors who do not have much time to scan through or go through a long text entirely. Even Google also prioritizes video content web pages as their standard pages for ranking. After this, the best web design company creates websites which can have a lot of video contents for the convenience and better search functionality of the visitors.

A Quick Wrap-up

One of the best and 'never go old' trends is designing a website in an elegant yet minimalist way. Apart from all the latest technicality of a website, while designing a website, it has to be attractive outwardly for making a quick impression. Nothing can suppress the dominance of minimalism in design, even in 2019 and onward. Animations, glitches, black-and-white and fade-in effects will definitely help to engage more people and give the web pages its required freedom to convey its content more precisely.

Dominating web trends with Top website development company in Kolkata

The advancement of technology has made it clear that with every turn of a new year, fresh ideas, new initiatives, and more advanced innovations are coming to change the whole concept of anything that once used to be. No exception can be found in the domain of web design and development. The experts leave no ounce to question their initiative but to leave us with new tools like AI by machine learning to Cryptocurrency to Blockchain to spur the global economy and bring a massive change. To experience an unpredictable yet successful change in the field of web development to boost the sell, profit, and conversions, companies need to hire Top website development company in Kolkata. The digital revolution with path-breaking innovations continues to set new trends while tempting us with more technological breakthroughs. The following trends are reigning the web industry with its versatility.

AI or Conversational Bots

AI is such intelligence which makes machines to acquire powers like learning, collecting data, understanding emotions or analyzing information or dealing with any sort of challenging problems. Previously, we have seen how eminent companies like Amazon's Alexa or Microsoft's Siri or Apple's Siri have used AI to boost their business growth and better performance. The web developers also put this tool on their website to help the maximum number of people within a few seconds to serve huge tasks under one roof. These days, it is common to find website chat-bots to converse with us to help us know what we seek after.

Single Page Application or SPA

The new web application called SPA or Single Page Application is based on the JavaScript and it helps to work among every sort of devices. The main reason of its popularity among the Top website development company in Kolkata is its quality of boosting performance rate, reducing interruption, loading of pages and minimizing the web development times by quickly responding to any navigation program. It is a great web application for creating responsive websites for supporting mobile, desktop apps or tablets. In order to make it suitable for hybrid applications, these days SPA is based on Angular or React frameworks.

Cyber Security

Undeniably, scientific innovations with the help of technical support have reached to a considerable place but that have simultaneously increased the data infringement cases as the cyber threats are lurking from all the sides. In order to impede such threats, the experts incorporate Cybersecurity or IT security to protect the device from such imminent threats, software or electronic data infringement, etc.

It is impossible to change the cybercriminals as they always have their eyes on the confidential data or vulnerabilities but the system can sustain its root against them to protect their database, personal info or server information. To give a tough fight against the darkest part of the web, it is important to have the required solutions.

Motion UI

The demand of interactive web design has increased but still, the web designers of best website design company in Kolkata find Motion UI as the trending option for this year for its dynamic graphics, the real impact for the accessibility and top-notch animation. It has the power to exhibit the ability of the developer to depict a visual story during communication with the viewers with the help of different sorts of techniques and tools. It allows the developers to animate the content so it is still of the most popular among the developers.

Bring a change with Top website design services in Kolkata

The advancements of the technology are reaching the pinnacle of success in every passing year. We are embracing new trends and scraping off the old ones. In the world of technology, the upgrade is the key to success but one progress in any technological field keeps one ahead of the rest. Like this, technology also has its grasp on the marketing field and the traditional strategies have changed hugely because of the emergence of technology. For digital marketing, marketers prefer to have websites to convey their brand message and ideals. That is why the rise of the Top website design services in Kolkata has increased rapidly and simultaneously. The old web design strategies have changed and new trends are taking place instead. Let's know what are the new trends in the field of web design.

Animated GIFs

The visitors come to websites for information surely but if the design has something more to provide then it will make the visitors happy. The popularity of GIFs is quite visible in the social media platforms so considering this popularity the designers have incorporated GIFs in their web design. A GIF can convey the broad message in a few seconds which is a plus point for the visitors as they do not want to spend much time in flat reading. So, in that case, the GIF is instant gratification for the websites.

Conversational Bots

We often find a pop-up for communication when we open a website. If we start conversing through that we will see that it is constantly replying. Do you think that someone is on the other side constantly replying you? The answer is NO, it is a bot which is communicating with us. Now, this bot helps to communicate with thousands of people at a time by fulfilling their requirements aptly. To integrate this feature with your website you definitely need to contact with the best website design company in Kolkata.

White Space

In the field of web design, visitors prefer a simple, flat design which means that web page with the minimalist layout and a good amount of white space is more popular. The white spaces help websites to go through more conveniently. To ameliorate the overall look and readability of the website it is important to provide enough white space for the website.

Design System

There are some rules, principles, and constraints to guide the reusable components in the design system. Last few years have seen have these systems have become an important piece for many designers. It helps to speed up the process so the Top website design services in Kolkata are important to implement this.

Eye-opening facts of the website design company in India

The pivotal question comes to the way of building the reputation of an enterprise is how will you generate traffic? Today, the strategies are changing rapidly and the enterprises find their solution in the website design and development as it has the potential to bring a lot of people under one roof at a time. Now, what exactly makes web design so great that it can easily engage traffic and increase the rate of conversion? The answer can be truly found with the help of the Website design company in India as the experts understand the requirements truly and serve the purpose perfectly.

No matter, what you are aiming at as it can be a marketing site or can be an internal website application, the websites of different enterprises have various organizational requirements that most of the web design does not acquire. UI is always important to strive after but this should not outweigh the complex reviews of the entire UX that has its own impact in the bottom line of the company like the performance, branding, navigation or analytic.

The following points convey the importance of the web design with some statistic results so that it can awake people from the notion that a good coat of new paint for a web design can't fix your traffic issues and increase the conversion rates.

• Every buck you spend has the power to bring double in return.
• More than 70% of the websites fall on the face because it is not capable of providing users with the best experience that they deserve in the final results.
• The enterprises avail the services of the Website design company in India because more than 15% of IT projects are thrown and programmers spend 50% of their time on redoing the project work because of the wrong implementation of measurements, testing and goals upfront. This wasted time can be prevented with professional help.
• The 10% of the bucks for the design and development has the potential to improve the rate of conversion approximately by 83%.

Significance of Web Design By Professional Company

1.Conversion-Eccentric Web Design

Optimization, in order to improve the conversion rate, is like determining everything that you want your customers to perform next. There are certain ways to guide customers in different ways for their preferred action:

• Directional Cues: The professional designers use different icons, bright colors or animations to grab the attention of the visitors. 
• F-Pattern and Z-Pattern: The common tendency of readers to scan the content more than reading it so the designers design everything either in an F-pattern or in a Z-pattern. 
• Fewer Choices: The jam study shows that congestion of too many choices often misleads or confuse people so the designers only prefer to put the relevant and important choices to highlight a few options.

2.Synchronization of Business Goals and UX

At the time for pursuing a better conversion lead, a question arises that what an enterprise should do to bring synchronization between business goals and UX. Often, business priorities and UX comes to conflict but reme3mber good web design and in fact for branding intriguing logo design by a Logo design company in India are the pillars of a successful business. Undeniably, websites are valuable business tools but poor UX brings everything to an end as it fixes the performances of the visitors in a certain way which is a loophole. For instance, some of the websites make the users create their account. This has a negative impact on the visitors and they abandon the website when they intend to purchase only once. So in order to provide better user experience, the professional designers remove the option of creating an account at the end of the process. It keeps the back of both parties: the buyer; the seller.

3.Engagement and Testing Tools

If your notion of the website design is constructed, in the front-end experience only, then perhaps you need to check the importance of different testing tools. It is essential to have an exact and constant way of measuring the engagement of any site to ensure that one has the data that is required for actionable insights and one can put them in action to improve conversion.

There are various engagement tools to measure everything like social media engagement, push notifications, etc. the designers prefer A/B testing to discover better for the client. So these tools are important for a website.

Imminent Trends of 2019 with Best website design company

Standing on the verge of another decade, we can say it staunchly that the science and technology has shown its magical inventions to us that is why we can witness the reign of mobile technology, the emergence of AMP, AR, AI, and VR and other various acronyms. Every new change has set a trend for the future but it is a never-ending process which should be carried on so 2019 has its own trends to set as well.

The rise of the Best website design company has pushed the design trends towards unbridled creativity by abandoning the grid styles, traditional stock images for the zippy illustrations, asymmetrical layouts, and too bold color palates. In these years, the technology has reached some level of advancement that websites are getting smarter because of the equally advancement in the fields of subtle interaction and machine learning. With the 2019 web design trends will have its two sides of the coin- the aesthetic and the technical. This blends can take the world of web designing by storm. The following points are the brief of each of the 2019 web design trend predictions as this is the high time for the web designers to set their benchmarks in the fag end of this decade.

On-Screen Serifs

It is a very generic knowledge about the web designing that serifs are actually for the prints and for the screen it is the sans serifs. But if the conventions do not get to shake up by the trends then we would not be calling it 'trend'. Sans provides clear readability and it is still an ideal pick for the large bouts of the web copies but the brands are en routing towards the bold serifs for the aspects of the callouts or headers. Serifs have adapting qualities which are beneficial for designing.

Black-and-white Color Palate

Every color symbolizes some emotions r qualities. It is not different in case of the website designing as every color has something to say about the object is applied. Colors cultivate the mood for the users, merges the brand, guides the users by a smooth interface by generating visual landmarks. But 2019 has something else to show to the world as the craze of the black-and-white color palate is increasing with the assistance of the Best website design company. Color gives you a different view of the world. But at the missing of the color, the whole point of view gets to change as the shape, size, and textures are getting clearer and the world appears to be a bit slower. But the combination of black and white has empowered the design by giving an intriguing look.

Glitch Art is New Attractive

 The trends get to lose their strength without the application of retro coming back to the trend again. But with the glitch art, the retro seems to go wrong as the moments when the creased film led to any distortion and strikes an image without intention. In modern time, nothing can be more significant than glitches because of the pervasiveness of the computer. Machines are taking over but we can't imagine a world without it. Therefore, the breaking down of the technology makes it catchy matter for both of the notion and the execution so it drags naturally the attention of the visitors to those glitchy and double exposed parts of the design. The Best web development company develops the website that way only. It's a time where people are perplexed to where they are heading for its futuristic and strange aspects. The glitches give a psychedelic appearance to the website.

Final Words

There is a plethora of surprises in the box to be opened yet and plenty of efforts, skills, and ingenuity to put to. 2019 is the final year of this decade of the web designing era so it will definitely leave no stone unturned to shock us with innovation.

Tips to Become the Best website design company

Over 226,850 web designers are competing in the US to stand out a chance whereas some of them can really make their position but how is that possible for even one person to beat the rivals of this large number? The web design and development agencies are facing a stark competition throughout the world and globally the count is mounting up to a huge sum. Competition could not suppress the demand so your business will do good if your business takes the unconventional path of success. Being unconventional means being unique and innovative. Thousands of web design agencies and designers are vying for your clients but in a sea of competition, you have to be clever and tricky enough to outsmart the competitors and to become the Best website design company in the competitive market. Everyone is trying to be the best but few of them can really achieve what they want but what is that special factor to keep yourself anchored in the sea of competition. Following these tips will help to prosper soon with the burden of competition.

Service Beyond Mere Designing:

It is well-known to everyone that a web design company can't do anything else than web design. Partially it is definitely true then what is the other part that is making a difference? Without a distinguishable approach, it is a wrong desire to reach the rank one. Highlight your determining, outstanding factors in front of the visitors will definitely keep you some steps ahead. Let them understand the list of things you can do for them like -

1. Solving their problems after clear communication.

2. Meeting all the business objectives give a positive impact on your visitors.

3. Improvement in the credibility of the website.

4. Amelioration in the user experience as they are the pivotal parts to boost the profit.

5. Help them to increase their traffic and grow a better number of audiences.

6. Help them to keep their sites safe and secure.

There are certain things which are not restricted only to the website design because clients need much more than that. They need to find you knowledgeable, reliable so you can easily fulfill their goals.

Implementation of the Referral Program:

By now, it is clear that the referral marketing method is excessively lucrative. According to a study by Nielsen, almost 92% of the global customers build their trust and value on the recommendations of the family or friends or relatives over the hundreds of the advertising. That is why a referrer helps to market about your company as the Best web development company so people can rely on them and can rush to your company. It is better if you offer them some flat rate or fee based on the amount of profit or total sales. As a chunk of growth, today many companies rely on referral partnerships.

Treat People Wisely:

To drive profitability, prove your company as a stellar design company. It is not an easy task to build a reputation as consistent good work is required and for the great work requires the amazing teamwork. The basic strategy of a well-oiled design company to create a cycle which will feed itself and help to bring revenues. No matter whether you are established or a start-up, the principles are the same. If you do not value or treat people properly then it will be hard to balance the profit. That is the main rule to become the Best website design company.

How to hire the Best website development company?

Are you looking for a web developer? At the time of hiring a web developer, there are certain factors to consider because it is not an easy task to find real talent among the congestion of naive. Those factors determine the quality of the web developer. How to recognize a company as the Best web development company? The following points will help you to understand the points to recognize
real talent.

1. What do you need whether a conventional website or a web application?

Sometimes some companies need any conventional website for static information or for mere blogging or any shopping to set up which can be easily powered by inexpensive, ready-made software. Whereas other people need codes to custom develop the websites and the following things need to do like,

a. They need to streamline the unique, extraordinary logistic of the company.

b. In a highly custom way, the company needs to let people log in and also share.

c. The integration is indeed important like back-end system or ERP or payment system etc.

It is very important to be picky about the web developers as maximum time naive developers can't bring engagement to the website as a result of the fact they meet huge loss. Your web developers are responsible for satisfying the customers so without satisfying them a company can't grow.

2. Client References

Don't get content with the ostentatious portfolios. Often people skip a step of meticulous evaluation because of believing in what they see on portfolios. That is not a way to choose the Best web development company because even after producing some testimonials of the great web designs or development it is important to ask for the client feedback at least three client feedback. Sometimes in spite of delivering the work in a satisfying way, they can't meet the deadline, as a matter of fact, the time and money stay at stake. See what the clients are saying about the one you are hiring because their experience will further help you to shape a better decision for you.

3. Reasonable Price

What do you want? You want to make profits by popularizing the website of your company. Don't you think that getting double bucks back in return needs to pay a good amount of cost? If you don't think then start thinking this way because it is hard to deliver the same quality of content by a naive designer or developer as the Best website design company because quality needs money so do not expect to get best web developer or designer in cheap rate. In order to get creative, adroit and experienced software developer you need to spend bucks and the works should be delivered on time which is only possible by the professionals.

The Merits of hiring a Website design company in India

How will you let people know about your presence on the internet? People on the internet have no scarcity of websites to find their solutions. Then what will be your way to drag them to your website only? Today, everyone is having a website so, having a website only is not the sole way to drag maximum people as the website should be developed a proper way to impress the people by fulfilling their requirements. With the assistance of the Website design company in India, a website can be built in such a way that people will discard your competitors for the sake of your service or product. A website needs to build under certain considerations so a basic designing of a website for your business is not capable of dragging the attention of the potential customers. By incorporating SEO tactics and continuously feeding it with the righteous elements, a website is able to rank to the first top five and that is the only way to drag the attention of the people.

What is the importance of a website to design by professionals?

Digital marketing is pervading the globe by leaps and bounce to own the recognition of each respective brand. Everyone is fighting to establish their own business in this competitive world so the entire matter is becoming complicated as initially, people are unable to spill the beans of achieving success. There are umpteen factors that help to lead a successful online marketing and presence. There are numerous ways to view your website as well. Before, proceeding to any further, the first thing one should focus on to achieve goals is the basic element to make the brand visible to a large number of people is: a well-designed website by a Website design company in India. The design of a website has the capability of making or breaking a business that you are trying to establish in this hugely competitive market. To lead better business, sales, and revenues, the first thing one needs is the impressive user experience tools and user interface. So, forget to count on professional web design is a first step to deteriorate the condition of business before owning a brand recognition.

Factors to consider for web design

The skeptical mentality at the time of investing in the designing services can lead to a huge loss in marketing by wrecking the visits of the audiences. In order to assure that your investment functions in accordance with the advantages you are gaining, one must opt for the Web design service provider in India to reach the peak level f success. The following points are the keynotes to strive after for best result on investments:

• Navigation: How will you help to guide your visitors easily to reach their required place? With the help of web designers, it will be easier for your visitors to reach their required places without any trouble. A website is comprised of many pages and a surfer finds it difficult to get what they want. It has a negative impact on visitors. With well-developed website design, the navigation issues can be fixed properly and the surfers can explore the pages effortlessly. By fixing the simple navigation, a website can double its traffic footprints.
•  Visual and Content Elements: On creating a positive and aesthetic impression, appearance always plays a pivotal role in making the visitors regular on your website. The selection of fonts and typographic details is the crucial factors to consider at the time of designing to impress the visitors. The visual impression sets the decision to some extent. Bombastic words in the contents, flamboyant graphics in the website designs are the giant turn-offs for the visitors. With minimalist designs, they can easily relate and they also co-operate with your website. The clutter pages are very depressing to read out, the visitors start to abandon the page because of that. Best to streamline, any content is to keep a balance with the design.
• Engagement: The layout of the web pages should be attractive to engage people more with the website. There is an immense necessity of aesthetically design a website and then adding its technicality because a visitor generally demands both of it. The Website design company in India will help to satisfy the eyes of the visitors and at the same time, it will fill the cause of visiting by fulfilling the requirements.

Gain profits with the best website design company

Everyone has their own different set goals for their website but certain things are common like everyone wants to augment the brand awareness for offering the service more to the traffic or to sell the product to the people. How is that possible? That can be possible with the best website design company as they make a significant difference in the new conversion and lost the prospect. With the rightly built website, the visitors can understand everything about your brand clearly. Digital marketers of these days definitely know about the importance of the best website design but very few people actually understand the way it works. Below is the list of those points the designers keep in their minds at the time of designing your website.

1. Simpler is Better:  The simpler the website the better the traffic footprints. Too many information on your website can confuse the visitor and as a result of the fact the people will start to take maximum time in comprehending you and they may leave your website for being perplexed. The users come with a state of mind to find their required kinds of stuff. Too much eye-captivating graphic design can definitely amaze them but it can't help them to find what they want. If there is any unnecessary information that would not serve any purpose to the visitor anymore then better to delete it. With the best website design company, you can get to know the demands of your visitors so you can put that information so that your visitor can turn to your customer. Navigation should be smooth so that people can find their required information in short ambit of time. Do not test the patience of your visitor. Your website should be sleek, sophisticated and above all professional.

2. The picture speaks a thousand words: A picture has the quality to depict more information or message than a large block of texts. The best designer always strategically put the right number of images in order to guide the user to their respective place. The best website design company creates different bars like “shop now” or “contact us” very boldly so that the visitor can't ignore and understand the relevance. Choosing a photo by a professional also has some key factors like the photo should have high resolution and it should match the style of your website mainly the product or service. Best idea is to incorporate people as the human mind is tensed to recognize the faces. It would be cliched to add very common pictures. If you want to grab the attention of maximum visitors then it is better to place the texts on your website by the infographic.  It is a general tendency of the user to skim the website instead of giving it an entire reading.

3. Keep it Attractive: Your content can be great but it is of no use if you do not have eye-catching pictures on your website. Three things that attract the visitors and those are the colors, typography, and balance. Choosing a color palette can be a wise thing that the best website design company takes care of because too much color for a website can be jarring or distracting. It is better to pick the color and contrasts very carefully so that you can drag maximum traffic to your website without any problem. Match the logo with the color otherwise, the whole thing will be a big reason for distraction for the traffic. The shape of the pictures, the font of the words should be taken care of so that people can find it attractive enough to keep on surfing.

With the help of the best web development company one can increase the knowledge of the product, the basic communication with the potential customer and to increase the rate of sales to your website and brand as well can gain the brand awareness and people can recognize it very easily.

Let the best web design company help you reach new milestones

With the Internet has taken the lives of the millennials by storm, it's become mandate for almost every online entrepreneur to bank upon all the necessary web solutions to thrive and excel. Are you looking to foray into the field of online business, anytime sooner? If yes, then you should empower your online marketing strategies in the first place. The very first thing that you will need to promote your business is a website. While a website will help you convey your business messages loud and clear to the world, a mobile app can aid you in tapping into your intended mobile audiences all across the globe. Being the face of your brand, a logo will offer your venture a unique identity and the required edge over its competitors. There are several other web solutions, which you will require as well to reach the crest of success. Wondering which web solution provider to rely on for adding to your business growth? Being an eminent web solution provider and the best web design company in the United States, Esolz Technologies Private Limited can help your brand achieve a new milestone. If you lack adequate information about it, you must spend some time reading out this following excerpt –

Welcome to Esolz Technologies Private Limited –

Esolz Technologies Private Limited has been in the field for the last 15 years, proffering the best of web solutions without compromising on quality. As the USA's leading web solution provider, Esolz has capitulated to facilitate its clients with a large spectrum of services including, web design and development, mobile app development, logo design, search engine optimization, and the likes. Having had delighted its customers from all across the United States, today Esolz has successfully carved a niche for itself. Let's lay out the reasons why you should bank upon this USA-based web solution provider for fueling your business growth –

Create your brand identity with a website:-

 Without a website, an entrepreneur won't be able to provide his/her brand with the initial thrust. Your website should comprise all the necessary information about your brand so that your audiences can easily get acquainted with your service or product details. Being the best web design company in the USA, Esolz ensures to build a well-structured and an adequately informative website for your online business.

A website should have a strong developmental core:-

No matter how stunning your website apparently seems to be, without an impressive developmental core, it won't be able to function impeccably. Being the best web development company in the USA, Esolz ensures to empower your website with a strong developmental core.

Let a logo set you apart from your competitors:-

A logo holds the utmost power to make or even break your brand identity. When built impeccably, a beautiful logo can create a long-lasting impression over your intended audiences. Esolz takes pride in having a team of highly creative logo designers, who can walk any mile to make your brand stand out with a powerful logo.

Do not let your website's ranking drop:-

Unless you want your online business to be unnoticed by your audiences, you should put an emphasis on boosting its rank over different search engines. To seal this deal, you would require a powerful SEO strategy. You can rely on the skilled SEO experts of Esolz to build a result-yielding search engine optimization strategy that will suit your business objectives and needs.

So, what are you waiting for?

Yes, what are you waiting for? You should now buckle up to take your online business to a new height of success with the tried and tested web solutions offered by Esolz Technologies Private Limited.

Thanks for reading!