Why having a website is more advantageous for your online business?

Are you looking forward to setting up your e-commerce business? Initially, the idea of having a website might seem to be quite expensive, especially when you can take advantage of social media platforms for your start-ups. Marketing your products and services via social media platforms like Facebook, Twitter, Instagram and LinkedIn will cost you nothing whereas you need to hire the Best website Development Company if you want to have a premium quality website. Still, I would recommend you to have a website for your online business. The reasons I will tell you why-

The idea of selling products and services via the company’s website is very much different than selling them via other social media platforms.

As you start considering selling your products via any third-party platform you have to abide by the rules and regulations deployed by them. Although you can sell use their platform for free and need no technical expertise to operate them and help you to reach millions of users globally still, it is a big no for me.

Once you decide on having a website of your own, you need to purchase a domain name, find out a web hosting company, hire the best Website Development Company and avail their web designing services and finally get the best SEO friendly website. This is quite a lengthy process but still, I would prefer to go for this platform.

Showcasing your products and services on your own store is always a better idea than uploading those on other’s platform. As you set up your own business on social media platform your business will be controlled by those platforms. Also, it never guarantees you to sell your products and services on those platforms forever. By imposing new rules and restrictions they can restrict you from selling your products online anytime and it will have an adverse effect on your business. The worst part is that you cannot raise your voice against it.

Whereas, having own website will guarantee your total control on it. Other than improving the brand credibility website will help you to generate more revenue for your business.

You can always benefit by using social media as your marketing tools and influence your target audience to visit your website. Again it is only through your own website you can establish a direct relationship with your target audience and offer them services tailoring to their needs.

Whether you choose a social media platform or own a website, your sole purpose is to expand your business by reaching new customers globally, retaining the existing ones. But we all should run our business on our own ethics. This is the reason why I support the idea of having own website for running an online business. The budget might be an issue. But there are good companies offering excellent web designing services at a very affordable rate. If you are looking for the best website development company in Kolkata, get in touch with Esolz Technologies Pvt Ltd today itself.